Message Development
Created with your audience in mind, we help you map out messages and sound bites that will become the foundation of your interactions with media and influencers, ensuring positive and consistent representation of your brand and offerings. .

Story Development
Compelling stories are heard and retold, and create awareness of your brand. Crafting a compelling story starts by looking at all the facts to identity what has the most news value. Combined with creative thinking and a firm understanding of one's business landscape, we pull all the elements together to into a persuasive narrative that resonates with your target influencers.

Influential Targeting
More often, it’s not just the traditional media who you need to be thinking about. Influentials include a mix of industry analysts, reviewers, news media, pundits, academics, bloggers and enthusiasts who shape views and break news.  Depending on your business goals and industry landscape, your influential model may have a diverse mix of these voices. We can help you define who they are and how best to engage with them.

Media Relations
Dedicated to building onto established relationships, we cultivate relationships with an array of new and emerging media.  With an emphasis on proactive outreach to top-tier press, we also take pride in our split-second response time to media inquiries and opportunities.  Intoxicated with an educated passion for your business, we are able to successfully target, pitch and shape your story; secure interviews; and prepare client spokespeople for each unique interaction to ensure favorable results.

Analyst Relations
Analysts are instrumental influencers in the success of many products and services.  Not only do they provide guiding council to important customers and publish reports on industry trends, products and companies, they are also a trusted source for the media. We believe that strong analyst relations begin with a long term approach that proactively incorporates analyst feedback and buy-in to changes to your business strategy and soon to be released products.  Often times, they are able to provide valuable insight into your obstacles and opportunities. We can help identify which analysts are influential to your success and manage these interactions to ensure productive results. 

Reviews Programs
Product reviewers are an important part of the influential mix.  A positive review can persuade a customer to buy your product, a negative one will push them toward your competition. A strong program will help you positively address all the criteria needed to win reviews, ultimately winning you valuable customers.

Product Launches
Working closely with your product team we can generate positive coverage of your next product release.  We can help you identify appropriate venues, secure speaking opportunities, coordinate press and analyst tours, develop presentations, write essential press materials and speeches, and even help you throw the party.

Momentum campaigns
In lieu of hard news, we can drive momentum campaigns timed to current events, seasons, holidays and even a competitor’s activities to generate coverage and keep your buzz alive. 

Events
Industry events are often the perfect venue for creating awareness and generating buzz about your brand. We can identify appropriate venues to launch or showcase your products, secure speaking opportunities and press interviews on-site, and host media networking events to meet your outreach objectives.

Partner PR / Customer PR
Each industry has its own ecosystem and it’s likely that your company engages with a handful of partners to bring your products and services to market.  Together, you have a bigger industry-relevant story to tell.  Customers also play an enormous role in your story.  We can help you broker joint media activities with both your industry partners and customers, including the development of joint and third party press releases and case studies.

Writing / Press Material Development / Press Material Distribution
Press and analysts rely on comprehensive reference materials to ensure they have factual information.  From compelling press releases, media alerts, feature articles and consumer-focused matte releases, to concise fact sheets, reviewers guides and benefit-based case studies, we ensure that your materials communicate your value to their intended audience.  Virtual press rooms can be easily created to host your press materials online so your influentials have easy access without the cost of printing and distributing traditional press kits.   

Coverage Tracking, Analysis & Reporting
In order to monitor the effectiveness of our communication activities, we track, analyze, and report coverage results against your identified goals.  As a part of our ongoing effort to deepen our mutual understanding of your editorial and competitive landscape we also regularly update you on emerging news trends, opportunities, challenges, and competitive buzz.

Photography / Image Rights Acquisitions
Images help bring stories to life.  Whether you need original images or would like to acquire legal use of commercial images to help tell your story, we can help.

Web Site Development & Internet Marketing
Strategically aligned with Avtec Media, we are able to offer our clients comprehensive web site development solutions with web marketing and organic search positioning.